Thursday, March 18, 2010

Speed and Happiness at MOS Burger

While Japan is home to one of the world's most prized native cuisines, I have no shame, not a shred siree, in admitting the pure unadulterated joy I get from the sheer abundance of fast food ideas borrowed from the big bad West, moulded and significantly amplified.

"The Taste of Happiness, Everyday, MOS Burger" says the sign. Damn right. Once upon a time, Malaysians enjoyed local presence of MOS Burger. As we did racial harmony and meritocracy. Alas, our happiness was short-lived for they pulled out, leaving us only with inferior interpretations of fast food for an industrialised nation. Come back, you hear, come back!!




We arrived at Tennoji station in Osaka one morning, famished for something traditionally Japanese like soba or onigiri, but we hit the MOS Burger outlet that greeted us right after we got off the subway. I went for the Kakiage Rice Burger and it hit the spot. There is something so right about that rice in the morning, lightly browned and crisp, sandwiching a juicy, flavourful vegetarian patty.




My lovely sister Kah Bee discovered Green Tea Latte for the very first time this particular morning (she resides in NZ and abhors Starbucks). She's not looked back since, and unfortunately, resigning to the annual visit to Starbucks in Auckland to get her fix.



She enjoyed her Shrimp Cutlet Burger, but look, who wouldn't?? Tell me you don't want to take a chunky bite out of this beauty first thing on a winter morning?


We went back to MOS a couple more times over the course of our trip in Japan. During the retail slumber period of the New Year, I dug into the Kinpira (Burdock Root & Carrot braised in soy) Rice Burger for a late breakfast. Wrapped in fresh nori, this instilled HOPE in 2010.
Of course, it's not all dietary fibre that makes fast food legit in Japan. They also make first-class comfort feed like fried chicken, in the form of the MOS Fried Chicken Cutlet. Feeling a little low about starting another year of failings and wailings? This will have you covered.

I am not sure what it takes for the franchisee to wake up and smell the damn green tea latte, but Malaysia needs its MOS! Over and out!

18 comments:

Life for Beginners said...

Oh how come we dun have MOS burger anymore in KL? I want my taste of happiness, everyday!

:)

J said...

So sad! We used to have MOS burger here in Malaysia. Can't someone bring it back from the franchise afterlife?

Sean said...

sigh, mos burgers are a lost memory for me. i KNOW i've eaten them in kl, but i can't remember what they taste like at all. oh well, wendy's made a comeback here after all those years, so i guess mos could do the same. hope springs eternal! :D

CUMI & CIKI said...

i REALLY love the MOS in japan. my hotel is normally near the ikebukuro stop. there's a MOS just opposite our hotel! i like the strips of beef one. and the pork. it's really down the the meat they use. that's why the the MOS out of Japan .. fail! :) (u owe me something btw)

UnkaLeong said...

When MOS burger opened in Central World BKK, the queues outside ther establishment lasted for months!

Shall speak to my Leasing Department about the unavailability of MOS burgers in Malaysia;)

Lyrical Lemongrass said...

Malaysia should bring back MOS. It was my favourite fast food place in the old days in KLCC. I still can't resist it whenever I see a MOS in a foreign country. Like ganja ony.

Life for Beginners said...

Anyone else wanna start a petition to bring back MOS burgers? :)

minchow said...

LFB, it's practically blasphemy that we don't have them here. If that doesn't spell deprivation, I don't know what does!

J, yes I don't know how this F&B franchising works but someone DO something!!

Sean, I suppose we can hope. The MOS comeback would be MAJOR though, calls for a public holiday!

Ciki, ooh yes yes, mail you something soon! The MOS outside of Japan is subpar but still sets my pulse racing!

minchow said...

UnkaLeong, don't get everyone's hopes up and not follow through! Make MOS happen please!

LL, haha... like weed in Amsterdam right. Same high.

LFB, yes!! Let's! I do worry that it'll suffer from the out-of-Japan syndrome and become an inferior version. Better than not having it, I suppose!

ai wei said...

huuhuu, i wan MOS! why KL dun have MOS to bring me happiness?!?!?!

Nic (KHKL) said...

MOS is one fastfood chain that has the best variety of burgers! I totally dig their teriyaki rice burgers. And yes, their fried chicken rocks. I suspect there's ginger in it, hence the interesting taste! Oh, nice thick fries too!

mimid3vils said...

MOS Burger faster come back to Malaysia!!!

thenomadGourmand said...

yes yes..had them in BKK.. hmm... NICE! I love my burgers I tell you!

Bangsar-bAbE said...

I want MOS burger toooooo....!! Malaysians are terribly deprived of the good things in life. *sob*

Life for Beginners said...

Well, I'm heading to Tokyo next month. Definitely gonna hunt down a MOS joint! :)

Julian Si said...

For a moment there, I thought Mos had opened in KL .. SIGGGGGGgh!

I love Mos! Had it in Bangkok ... yummm!

Anonymous said...

Yeah! Why no mos burger in KL????
And Muji as well? Uniqlo is already stepping into KL soon!

Anonymous said...

The best Mos Burger is at Orchard Central or the one at Bugis Junction. Both in Singapore. Better than the ones than in Japan.